Deformulating the Polymer Solutions Logo

Polymer Solutions Wet Chemistry LaboratoryAt a quick glance our logo may look pretty straightforward, like plain text with a few design elements thrown in, but don’t be fooled–there’s actually a real science behind each component! Since we were founded in 1987, Polymer Solutions has been solving problems and answering difficult questions about all things plastic, polymer, metals, and composites. With such a deep background in complex and challenging scientific applications, we had to make sure that our message didn’t get lost in our logo. The challenge we faced when designing our trademark emblem was to have a symbol that represented both our forward thinking company culture as well as our expertise in the field of polymer testing.

To the trained eye of a chemist, especially one with polymer expertise, the significance of our logo’s design elements may immediately jump out at them. On the other hand, it is our hope that a person without a strong scientific background will still identify our logo as one that is associated with science, quality, and expertise. Let’s deformulate, reverse engineer, or simply unpack all the intricate elements of the Polymer Solutions logo!

Logo with Numbers

  1. The word Polymer is the first and most important element of our company’s brand and consequentially, our logo. The word polymer was chosen instead of plastic because it offers the broadest meaning. Polymer is a term used to define plastic and rubbery materials. Polymers can be synthetic or natural. Synthetic polymers are manufactured in chemical plants whereas natural polymers are synthesized from biological sources. Example of natural polymers we have tested include silk, DNA, chitin, starch and cotton—to name a few!
  2. The use of a hexagons in place of the “Os” in our logo communicates an important chemical structural feature, a ring made up of six carbon atoms, also known as a benzene ring. A benzene ring is an “aromatic ring.” Its structure it is inherently very chemically stable and is also an important building block for some of the materials that we test. The idea behind including this basic element of organic chemistry is to convey that our scientists are experts and our testing is integrous, which are both key pillars of the valuable work we do at Polymer Solutions.
  3. The parentheses, and the line to the left and right of the parentheses, are derived from the way that polymers are named. For example, polyethylene is written as:  –(CH2CH2)x–   The base molecule of polyethylene is “ethylene,” represented as “CH2CH2.”  The lines to the left and the right of the parentheses indicate that the ethylene unit inside of the parantheses is being repeatedly connected to other ethylene units to create a larger polymer molecule.
  4. The parenthesis around the word “Solutions” are also a tribute to the way that polymers are named. The small molucule or building unit that a polymer is comprised of is put between the parentheses. For example, poly(ethylene) indicates a plastic material that was produced from ethylene.
  5. The second lettered element of our logo is the use of the word “solutions.” The word was chosen with the hopes of being ambiguous and all-encompassing because of the wide variety of capabilities we have in our lab. The solutions that we offer are not necessarily limited to one type of polymer or testing but rather any sort of problem solving in the polymer science realm. In fact, we are no longer limited to polymer testing only. As our company has evolved over the years, so have our capabilities. Along with polymer testing, we have expanded our capabilities to metals testing. This diversification of our capabilities grew from a need to provide comprehensive solutions to our clients, since many have products that are comprised of both metals and polymer materials.
  6. The “x” follows the second parenthesis and further denotes our capability to offer multiple solutions to any kind of materials science problem. In polymer naming, “x” symbolizes the number of small molecule building units that are in the polymer chain and form the molecule. For example, a higher value of “x” will yield a plastic that is more difficult to dissolve, is tougher, would make stronger films or fibers, and would last longer in the environment.
  7. The final element of our logo is the tag line “Great science. Independent Testing.” Polymer solutions is independent by design and differentiates itself as a leading testing lab, free of outside influence, and offers the highest quality of scientific testing. For the past 27 years, our testing capabilities have continued to evolve and expand with the changing and advancing landscape of our client’s needs. For these reasons, our test results are sound, objective, and sometimes even envied.

The PSI logo has remained constant since our founding 27 years ago, as has our strong growth trajectory!  Our company began with one man, a big dream, and a home based business. It has since evolved to a company of 33 high-caliber employees, multiple laboratories, and an arsenal of testing capabilities. We aren’t stopping there. In January of 2015 we will celebrate a significant milestone, moving into our very own dedicated laboratory space, designed to keep up with our clients changing needs and our continuous growth as a renowned materials testing lab.